Millions of marketing dollars are spent on reaching consumers in inefficient ways. Efficiency reduction has seen segmentation, targeting and positioning of the message. The last frontier is eliminating the cost of the last mile journey the message needs to take. Instead of spending money to reach out to the consumer, place your message where the consumer is.

Why stop at then just the message? Today’s consumer, read netizen, blogger, is also the media. If you could have your consumers becoming your advocates, then why do you need agencies?

Consumers have taken over brands; power users have started support services of their own, free of cost! The best marketing that you ever need is these power alpha consumers!

Digital technologies like web2.0 (some would term web2.0 as philosophy) have enabled social networking to such an extent that the creativity and synergy has started taking on the form of collective intelligence. It is almost like a sixth sense if you know how to read into it.

Our mantra of harnessing this synergy is ESP. Social Media ESP is about eavesdropping in to the conversations already happening on issues relevant to your company; silhouetting the people behind these emergent themes; and developing a leverage perspective for yourself.

We would love to give your business Social Media ESP, embrace us!